FRACTIONAL & STRATEGIC CFO ADVISORY
The CFO you need, before you can justify hiring one.
Most founder-led businesses between $2m and $25m are running on bookkeeping and instinct. You do not need a full-time CFO at $300k. You need the judgement, two or three days a month.
PREVIOUSLY
PwC · MultiChoice Group · Canal+ Group · Ezra Group · AVI Group · EgoAmo Posters
This is built for you if:
Revenue is between $2m and $25m and growing faster than your reporting
You are making hiring, pricing and expansion calls without a model behind them
Cash is harder to predict than it was a year ago
You have an accountant, and still cannot answer “can we afford this?”
You are raising, selling, or want to open those doors
Three ways to work with me
Finance Function Diagnostic
Most founders start here. A fixed-scope review of how your finance function actually works: reporting, cash forecasting, margin visibility, systems and controls. You get a written assessment, a prioritised fix list and a ninety-day plan.
Fractional CFO
Ongoing, two or three days a month. I sit in your leadership team, own the numbers, and make the calls with you — forecasting, pricing, hiring plans, board and investor reporting. For businesses that need judgement every month, not a report once a quarter.
Exit & Fundraise Readiness
Preparing to raise or sell. I get the numbers, the data room and the story into a state that survives diligence — and stress-test them the way a buyer or investor will, before they do it for you.
How it works
1 · Thirty minutes
A short call. You tell me where the business is and what decision is in front of you. I tell you straight whether I can help, and what it would take. No deck, no pitch.
2 · The diagnostic
Two weeks. I go through your reporting, cash, margins, systems and controls, and come back with a written assessment: what is working, what is exposed, and what to fix first.
3 · The work
We agree a scope and a rhythm. Most engagements run two or three days a month on a rolling basis. You get a CFO in the room for the decisions that matter, and a finance function that stops surprising you.
Start with thirty minutes.
No deck, no pitch. Tell me where the business is and what decision is in front of you, and I will tell you straight whether I can help.