A CFO in your corner. One hour a week.
Your team works for you. Your investors want a return. Your family wants you home for dinner. Founder Advisory is the hour where someone who has done the job tells you what he actually thinks.
Who it's for
- You run a business with real revenue, or you've raised, and the decisions are getting bigger than your experience.
- You don't need someone to do your books. You need a second brain on pricing, hiring, cash, raising, and the deal that just landed in your inbox.
- You're building in the UAE, South Africa or Europe, ideally in film and TV, ecommerce or tech.
Probably not for you if you're still at the idea stage, or you're looking for someone to run your finance function. For that second one, look at Fractional CFO.
What you get
- A weekly 60-minute session that is yours. Forty-eight a year, on a video call wherever you are, and in person when we're in the same city.
- A line between sessions. WhatsApp or email for the questions that can't wait until next week. I reply within one working day.
- A quarterly step back. Where the business is, what has changed, and what the next 90 days are for.
- Work when you need it. When a question turns into work, like reviewing a model or a term sheet, or joining an investor or bank call, it's billed at $500 an hour. We agree it before I start.
Why me
I've spent 21 years in finance, more than 15 of them as a CFO. I've led the finance side of a major streaming launch, raised a Series A, and restructured a business that had gone bankrupt. I also built a seven-figure ecommerce business after hours and sold it.
The best part of every CFO job I've had was never the board pack. It was sitting next to the CEO, working out what to do next. This is that, without the full-time job.
Price
$2,000 a month (about AED 7,350). Three-month minimum, billed monthly in advance. After that it runs month to month, with 30 days' notice either way. Extra work is $500 an hour, agreed upfront.
How it starts
- A 30-minute call, free. You tell me where the business is and what's keeping you up at night.
- I tell you the price on that call. No proposal, no surprises.
- If it's a fit, we start the following week.
Questions
Is this coaching? Not in the usual sense. I'm not going to ask how that makes you feel. I'll tell you what I'd do, what it costs, and what I've seen go wrong.
How is it different from Fractional CFO? Fractional CFO is me doing the finance work inside your business. Founder Advisory is me helping you make the decisions. Plenty of founders start here and add the other later.
What if I miss a week? We move it within the month. Sessions don't roll over into the next month.
Do you sign an NDA? Yes, happily, before the first session.
Let's talk
If the decisions are getting bigger and the room you make them in is getting smaller, let's talk.